I remember my speaking mentor once pulled me to one side to tell me something, and what he said was:
“Tim, I want you to realize that right now, you're just sharing so much logic and so much knowledge but you're not striking people’s emotions. Remember, people don't remember what you say but they do remember how you made them feel. That's why you’ve got to tell more great stories.”
The problem was at the time, I was terrible at telling stories—especially in English. As you know, it's not my first language.
Insider, do you ever ask yourself these questions about sharing a story with your audience?
What should you do to grab their attention and make sure they stay with you from the beginning to the end of your story?
How many details should you put into your story? Is it a question of the more the better? Or maybe you don’t need to share as many as you think?
Once you’ve got the audience into your story to begin with, how do you keep them captivated as it continues?
What do you want your audience to learn from your story? Do you want to give them a lot of lessons to take away and practice? Or just a couple of important ones?
Which method should you use to share your story? Maybe you could write a blog on your website? Or make a video? Or send out a newsletter that your subscribers can read offline?
I was awful at telling stories, and it wasn't until I discovered the five steps I'm going to share with you today, that I finally began to captivate the attention of my audience. It made such a big difference in regards to communication and influence—especially the final point. That is something I still do to this day!
All the answers you seek will be in my video today. So be sure to pay close attention, because this will transform your life and your business!
Let me know in the comments box below, Insider, which is your biggest takeaway from today's session. What are you going to take action on? What are you going to practice? Let me know and I'll get back to you.
If you like this video, also share it with a friend or loved one that you know would benefit from this. Especially business owners or aspiring entrepreneurs.
We’ve got to master this stuff—it’s so important in marketing. As always, follow your heart, my friend, and take action!